Big Idea Advertising
Improved the user flow and digital storefront for a carpet retailer by developing a responsive e-commerce platform. Focused on intuitive navigation, simplified checkout, and UX patterns that supported both exploration and conversion—resulting in a more seamless and engaging customer experience that elevated online sales and usability.
It has always been a pleasure working with Ehab, He is always on call when we need him and able to deliver at the speed our clients demand. No matter what the project or challenge he always makes it happen and is a consummate professional. We appreciate having him as a part of our extended team.
The Challenge
Big Idea Advertising required a robust e-commerce platform to enhance the online presence and sales of their carpet retail client. The existing digital experience was outdated, lacked intuitive navigation, and did not align with modern user expectations. The goal was to design and develop a user-friendly, visually appealing platform that streamlined the shopping experience and increased conversions.
Discovery & Research
User Pain Points Identified:
- Complex navigation leading to user frustration.
- Inefficient checkout process causing cart abandonment.
- Lack of mobile responsiveness affecting user engagement.
Research Activities:
- Conducted stakeholder interviews to understand business goals.
- Analyzed competitor websites to identify industry best practices.
- Reviewed user analytics to pinpoint drop-off points in the user journey.
Ideation & Iteration
Wireframes & Prototypes:
- Developed low-fidelity wireframes focusing on simplified navigation and clear calls-to-action.
- Created interactive prototypes to test user flows and gather feedback.
Design Decisions:
- Implemented a modular design system to accommodate various product categories.
- Introduced high-quality imagery to showcase products effectively.
- Streamlined the checkout process to reduce friction and improve conversion rates.
Visual Design & Systems
Typography & Color:
- Selected clean, sans-serif fonts for readability and modern appeal.
- Utilized a neutral color palette with strategic accent colors to guide user attention.
Layout Logic:
- Adopted a grid-based layout to ensure consistency and scalability.
- Ensured mobile responsiveness to cater to a broader audience.
Visual Tone:
- Balanced professional aesthetics with user-friendly design to appeal to a diverse customer base.
Outcome & Reflection
- Launched a responsive e-commerce platform that significantly improved user engagement.
- Enhanced product discovery through intuitive navigation and personalized recommendations.
- Received positive feedback from stakeholders and customers, noting the seamless blend of design and functionality.
Personal Takeaways
This project reinforced the importance of aligning digital design with user expectations and business objectives. By focusing on user-centric design principles and iterative testing, I was able to create an online experience that not only met business goals but also provided a seamless shopping experience for users.
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