JWed & JWed Match

Improved user engagement and retention for a Jewish dating platform by redesigning mobile app interfaces and optimizing email marketing strategy. Focused on streamlining onboarding, enhancing user flow, and aligning UI with user behavior patterns. Developed targeted, data-driven email campaigns and in-app messaging to drive conversions, boost sign-ups, and foster long-term engagement.

I had the pleasure of working with Ehab at JWed, where he served as a graphic designer. Ehab consistently impressed me with his attentive listening skills and his willingness to tackle any challenge head-on. Throughout his tenure, Ehab never hesitated to take on new projects and consistently delivered high-quality results promptly. His ability to understand and translate concepts into visually compelling designs was remarkable. Ehab's collaborative approach and his commitment to excellence made him a valuable asset to our team. I highly recommend Ehab to anyone seeking a dedicated and talented graphic designer who excels in delivering creative solutions efficiently.
? Ben Rabizadeh

The Challenge

JWed, a Jewish dating platform, sought to enhance user engagement and retention across its mobile application and email communications. The goal was to create a seamless user experience that aligns with the platform’s mission of facilitating meaningful connections among Jewish singles.

Discovery & Research

User Pain Points Identified:

  • Complex navigation hindering profile setup and match discovery.
  • Inconsistent branding across app and email communications.
  • Low engagement rates with existing email campaigns.

Research Activities:

  • Conducted user interviews to understand onboarding challenges.
  • Analyzed user behavior data to identify drop-off points.
  • Reviewed competitor platforms to benchmark best practices in dating app UX and email marketing.

Ideation & Iteration

Concept Development:

  • Developed wireframes focusing on intuitive navigation and streamlined onboarding.
  • Created prototypes to test new layouts and gather user feedback.

Design Decisions:

  • Implemented a modular design system to ensure consistency across app screens.
  • Introduced personalized email templates to increase user engagement.
  • Optimized call-to-action placements to guide users through the matchmaking process.

Visual Design & Systems

Typography & Color:

  • Selected clean, sans-serif fonts for readability and modern appeal.
  • Utilized a color palette that reflects the brand’s identity and evokes trust.

Layout Logic:

  • Adopted a grid-based layout to ensure consistency and scalability across devices.
  • Prioritized mobile responsiveness to cater to a broader audience.

Visual Tone:

  • Balanced professionalism with warmth to resonate with users seeking meaningful relationships.

Outcome & Reflection

Outcome:

  • Achieved a significant increase in user engagement and time spent on the platform.
  • Improved email open and click-through rates through targeted campaigns.
  • Enhanced brand consistency across digital touchpoints, reinforcing JWed’s position in the market.

Reflection:

This project underscored the importance of aligning design strategies with user needs and business objectives. By focusing on user-centric design principles and data-driven decision-making, we were able to create an experience that fosters genuine connections among users.

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