Employee Hotline Poster
Designed to promote a safe and supportive workplace environment, this poster was commissioned by the ZipRecruiter HR team for display in all office locations. The design effectively communicates key resources and reporting channels, ensuring employees feel empowered and protected in their workspaces.
Ehab has a very successful intrinsic leadership style -- no one wants to let him down. He graciously shares his expert technical skills and aesthetic eye in Photoshop, Illustrator, After Effects, Dreamweaver, and more.
The Challenge
ZipRecruiter’s HR team aimed to foster a safe and supportive workplace environment. They needed a poster that effectively communicated key resources and reporting channels, ensuring employees felt empowered and protected in their workspaces.
Discovery & Research
User Research:
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Conducted interviews with HR personnel to understand the key messages that needed to be conveyed.
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Reviewed existing workplace posters to identify common pitfalls and areas for improvement.
Insights:
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Clarity and accessibility of information are paramount.
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Visual hierarchy plays a crucial role in guiding the reader’s attention.
Ideation & Iteration
Information Architecture:
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Structured the poster to highlight the most critical information at the top, followed by supporting details.
Visual Hierarchy:
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Used typography and color contrasts to differentiate between headings, subheadings, and body text.
Sketches & Wireframes:
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Developed initial sketches to explore layout options.
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Created wireframes to test the flow of information and ensure readability.
Component Rationale:
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Selected icons to represent different reporting channels, aiding quick recognition.
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Included QR codes for easy access to online resources.
Visual System & Final Execution
Typography & Color:
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Chose a clean, sans-serif font for readability.
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Utilized ZipRecruiter’s brand colors to maintain consistency and reinforce brand identity.
Layout Decisions:
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Opted for a vertical layout to accommodate various posting locations.
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Ensured sufficient white space to prevent information overload.
Trade-offs Made:
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Balanced the amount of information to avoid clutter while still providing comprehensive resources.
Outcome & Reflection
Business Impact:
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The poster was successfully implemented across all ZipRecruiter office locations.
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Received positive feedback from employees regarding the clarity and usefulness of the information presented.
User Feedback:
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Employees reported increased awareness of available resources and felt more confident in reporting concerns.
What You Learned:
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The importance of user-centered design in creating effective communication materials.
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How visual hierarchy and clarity can significantly impact information retention and user engagement.
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