Welcome to Zip!
Created a custom welcome card and team logo to elevate the onboarding experience for new sales team members at ZipRecruiter. The goal was to foster connection and team pride from day one—using brand-aligned visuals, approachable typography, and a clean, motivational layout. The final assets reinforced internal culture, strengthened the sense of belonging, and brought a more personalized touch to the company’s onboarding process.
The Challenge
ZipRecruiter aimed to enhance the onboarding experience for new sales team members by creating a welcoming and cohesive brand identity. The objective was to design a custom welcome card and team logo that fostered team spirit, a sense of belonging, and reinforced the company’s brand identity.
Discovery & Research
Business Objectives:
- Improve new hire engagement and integration.
- Strengthen internal branding and team identity.
- Ensure consistency with ZipRecruiter’s overall brand.
Research Activities:
- Analyzed existing onboarding materials and identified areas for enhancement.
- Collaborated with HR and sales leadership to understand team culture and values.
- Reviewed ZipRecruiter’s brand guidelines to maintain consistency.
Ideation & Iteration
Concept Development:
- Developed multiple design concepts focusing on inclusivity, motivation, and brand alignment.
- Explored various typographic treatments and visual elements to convey a welcoming tone.
Design Decisions:
- Selected clean typography and engaging visuals to create a professional yet inviting aesthetic.
- Incorporated elements that reflect the company’s commitment to growth and collaboration.
- Ensured the designs were adaptable for both digital and print formats.
Visual Design & Systems
Typography & Color:
- Utilized ZipRecruiter’s brand colors and fonts to maintain consistency.
- Employed a harmonious color palette to evoke a sense of trust and enthusiasm.
Layout Logic:
- Designed layouts that balance text and imagery, guiding the viewer’s attention effectively.
- Ensured scalability and readability across various mediums.
Visual Tone:
- Maintained a balance between professionalism and approachability to resonate with new hires.
Outcome & Reflection
Outcome:
- Successfully launched the welcome card and team logo, receiving positive feedback from new hires and leadership.
- Enhanced the onboarding experience, contributing to increased new hire satisfaction and engagement.
- Strengthened the internal brand identity of the sales team within ZipRecruiter.
Reflection:
This project underscored the importance of thoughtful design in shaping employee experiences. By aligning visual elements with organizational values, we created materials that not only welcomed new team members but also instilled a sense of pride and belonging.
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