We're Hiring!
Developed a bold, recruitment-focused logo for ZipRecruiter’s internal hiring fair, establishing a distinct visual identity that aligned with the company’s growth-oriented culture. The mark was designed to be instantly recognizable across print and digital formats, supporting both internal engagement and candidate outreach. Emphasis was placed on clarity, scalability, and brand consistency to ensure a cohesive presence throughout all hiring event materials.
The Challenge
ZipRecruiter aimed to promote its internal hiring fair with a distinct visual identity that would resonate with both current employees and potential candidates. The objective was to design a bold and engaging logo that encapsulated the company’s commitment to growth and talent acquisition.
Discovery & Research
Business Objectives:
- Create a compelling visual identity for the internal hiring fair.
- Ensure the design aligns with ZipRecruiter’s brand values.
- Enhance employee engagement and attract potential candidates.
Research Activities:
- Analyzed ZipRecruiter’s existing brand assets to maintain consistency.
- Reviewed successful recruitment campaigns for inspiration.
- Collaborated with the HR and marketing teams to understand the event’s goals.
Ideation & Iteration
Concept Development:
- Explored various typographic treatments to convey enthusiasm and professionalism.
- Developed sketches focusing on clarity and impact.
Design Decisions:
- Selected a bold typeface to ensure visibility across different mediums.
- Incorporated elements that reflect growth and opportunity.
- Maintained a clean and modern aesthetic to align with the company’s branding.
Visual Design & Systems
Typography & Color:
- Utilized ZipRecruiter’s brand colors to maintain consistency.
- Employed a sans-serif font for a modern and approachable look.
Layout Logic:
- Designed the logo to be versatile across various platforms, including print and digital.
- Ensured scalability for different sizes without loss of quality.
Visual Tone:
- Balanced professionalism with approachability to appeal to a broad audience.
Outcome & Reflection
Outcome:
- Successfully launched the “We’re Hiring” logo across all hiring event materials.
- Received positive feedback from employees and attendees for its clarity and appeal.
- Enhanced the overall branding of the internal hiring fair, contributing to increased participation.
Reflection:
This project underscored the importance of aligning design with organizational goals. By creating a logo that encapsulated ZipRecruiter’s commitment to growth and talent acquisition, we effectively supported the company’s internal recruitment efforts.
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