Miha Juric Catering
Enhanced the brand visibility of Miha Juric Catering by developing a cohesive suite of print and digital marketing materials. Focused on creating visually compelling advertisements that reflected the company’s gourmet offerings and upscale identity. Ensured consistency across all touchpoints to maximize audience engagement and customer inquiries.
Ehab is beyond competent and is an amazing artist, as well as a very great person to work with. He is helpful, smart, intuitive and is a real pleasure to work with. I would recommend Ehab the reaches of the earth because as a fellow artist he is an inspiration and it is an honor to call him my friend.
The Challenge
Miha Juric Catering, a boutique culinary service in New York City, sought to elevate its brand presence and attract a discerning clientele. The objective was to develop a cohesive set of marketing materials that reflected the company’s gourmet offerings and exceptional service.
Discovery & Research
Business Objectives:
- Increase brand visibility among target demographics.
- Enhance customer engagement through compelling visuals.
- Ensure consistency across all marketing platforms.
Research Activities:
- Analyzed competitor marketing strategies in the upscale catering sector.
- Reviewed current branding materials to identify areas for improvement.
- Collaborated with the client to understand their vision and unique selling propositions.
Ideation & Iteration
Concept Development:
- Developed mood boards to establish a visual direction aligning with the brand’s upscale identity.
- Created initial sketches and layouts for print advertisements and web banners.
Design Decisions:
- Selected a sophisticated color palette and elegant typography to convey luxury.
- Incorporated high-quality imagery of gourmet dishes to entice potential clients.
- Ensured that all materials maintained brand consistency across various platforms.
Visual Design & Systems
Typography & Color:
- Utilized serif fonts to evoke elegance and professionalism.
- Employed a neutral color scheme with accents to highlight key information.
Layout Logic:
- Adopted a clean, grid-based layout to ensure readability and visual appeal.
- Balanced text and imagery to guide the viewer’s eye through the content.
Visual Tone:
- Maintained a refined and inviting aesthetic to resonate with the target audience.
Outcome & Reflection
Outcome:
- Successfully launched a series of print and digital advertisements that increased brand recognition.
- Received positive feedback from the client and customers regarding the visual appeal and clarity of the materials.
- Notable uptick in customer inquiries and event bookings following the campaign launch.
Reflection:
This project highlighted the importance of cohesive branding across multiple platforms. By focusing on visual storytelling and consistency, we effectively communicated Miha Juric Catering’s commitment to quality and service excellence.
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